OKAI Beetle EA10

With over 15 years in the industry OKAI have designed their EA10.

This commercial was an exciting and challenging project, as it required filming in over 4 main locations, spanning across 3 separate days. With 3 main actors and a total of 6 actors involved in the project, it was important to ensure that each scene was well cast and that everyone was able to perform their roles to the best of their ability.

One of the most unique aspect of this commercial was the need to film a tracking shot on a bike path. This posed a unique challenge as we had to come up with an alternative way to achieve the shot, since traditional tracking methods were not possible. We decided to use rollerblades to move the camera along the bike path, which was a first for our team. It was a challenging experience, but we were able to achieve the desired shot and the final result exceeded our expectations. The combination of the excellent cast, challenging locations and creative solution made this commercial stand out.