The Short Form Cheat Code
Master the Art of Short Form Content — Without the Guesswork
If you're serious about growing on Instagram or YouTube Shorts, this course is for you. I’ve grown my Instagram account to over 350,000 followers and my YouTube channel to 130,000 subscribers — all by mastering short form content and showing up consistently with a strategy that works.
But it didn’t happen overnight.
I’ve made all the mistakes. Posted the wrong content. Burned out from guessing what would work. Spent hours editing videos that flopped. And through all that trial and error, I’ve refined a step-by-step system that actually gets results — and now I’m handing it over to you.
Inside this course, you'll get the full breakdown of how to grow with intention. We’ll cover:
How to create standout content that grabs attention in the first seconds
Mastering stories and reels to build connection and drive engagement
Breaking down analytics so you actually know what’s working — and what’s not
Tactics to build a loyal audience, not just chase vanity metrics
And tons more—from idea generation to editing flow, hooks, and growth systems.
This isn’t just theory — it’s built on real results and practical tools that I still use today to grow across platforms. Whether you're a creator, brand, or just getting started, this course will save you months (if not years) of trial and error.
Stop guessing. Start growing — with a strategy that works.
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Chapter 1
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Introduction to the Short Form Cheat Code
This is the introduction to the Short Form Cheat Code course. I will give you as much information as possible to give you the tools to create epic work and viral content
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It is NOT about gear
It’s not about the gear. You don’t need the latest camera or the most expensive setup to tell a powerful story. What matters is your eye, your voice, and how you bring your ideas to life. Creativity isn’t in your camera—it’s in you.
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Chapter 2- The Hook
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Lesson 1: Mastering the visual hook
You MUST master the visual hook to win the algorithm
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Lesson 2: Using Viral Content at the start
there are some rules to using viral content at the start of your videos and I will explain why
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Lesson 3: Using Subtitles
subtitles give your audience a chance to know what is happening in the video without turning the audio on.
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Lesson 4: Using Heading & Titles
Headings can make your videos standout but also give some context immediately when someone watches your video
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Lesson 5: Use Questions from YOUR audience
Create easy content that also involves your community with replying to their comments in your reels
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Lesson 6: Using Phrases to start your video
Phrases in short form content create curiosity but also give you an intro to the story you are going to tell
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Chapter 3- Important Aspects of Content
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Lesson 1: Storytelling
It all starts with a simple idea—but it’s the storytelling that keeps people watching. A strong story gives your video depth, emotion, and purpose. Without it, even the best visuals can feel empty or forgettable.
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Lesson 2: Use the 3 E's
The 3 E’s—Engage, Entertain, and Educate—are the foundation of impactful content. When you combine all three, you create content that not only grabs attention but also builds trust and keeps people coming back for more.
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Lesson 3: Niche
Having a niche means focusing on a specific topic or audience, which helps you stand out and attract the right people. It makes your content more consistent, builds trust faster, and positions you as an expert in that space.
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Lesson 4: Gear
gear is important but not necessary to grow your socials
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Chapter 4- Trends
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Chapter 5- Stories
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Lesson 1: Stories- Less is more!
Instagram Stories are one of the most powerful tools for building connection with your audience. They’re casual, real-time, and perfect for showing behind-the-scenes, quick tips, or personal moments.
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Lesson 2: Stories- What to do
Instagram Stories are one of the most powerful tools for building connection with your audience. They’re casual, real-time, and perfect for showing behind-the-scenes, quick tips, or personal moments.
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Chapter 6- Photography
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Chapter 7: Things you should know
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Lesson 1: Things to do
things you need to do to optimise your instagram
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Lesson 2: Trials reels
trial reels allow you to experiment without pressure
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Lesson 3: Your Profile
Your Instagram profile is your digital storefront—first impressions matter. Cleaning it up means making sure your bio is clear, your profile pic is on-brand, and your highlights are organized and helpful.
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Lesson 4: Reel length
reels can be up to 3 minutes but make every second count
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Lesson 5: Use your analytics
analytics will help you hone in on your videos to optimise your performance
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Lesson 6: My Export settings
This is a breakdown on my export settings
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Lesson 7: Film horizontal or vertical?
horizontal or portrait? It always depends on the output
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Chapter 8- The Algorithm
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Lesson 1: The algorithm HATES me
People love to blame the algorithm—but often, it’s not the algorithm, it’s the content.
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Lesson 2: Shadow Banned?
Shadow ban? what does it mean
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Lesson 3: Do hashtags even work?
do hashtags even work? they are not as important as they once were as the algorithm now chooses what it thinks you will like and serve you the best content based on what you might like
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Lesson 4: ChatGPT
chatgpt is game changing. You need to start using this as a creator asap!
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New Chapter
Grow your socials TODAY
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Grow your socials TODAY ✳
Jason Morris
I’ve built a strong presence across social media by sharing high-quality, engaging content focused on filmmaking, videography, and content creation. With over 350,000 followers on Instagram and 130,000 subscribers on YouTube, I’ve developed a loyal community by consistently delivering value through tutorials, gear reviews, and storytelling-driven videos. For creators looking to grow their own platforms, my short form content course breaks down the exact strategies I’ve used to scale — from idea generation and storytelling to mastering Reels, analytics, and audience building. It’s designed to help you grow with strategy, not guesswork.
What you’ll learn
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Learn how to structure scroll-stopping intros that instantly hook viewers and keep them watching
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Discover how to craft compelling short-form stories that connect, entertain, and drive engagement
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Break down what actually works using insights, platform trends, and proven tactics to grow your social media with intention
Course FAQ
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This course is for creators, filmmakers, entrepreneurs, and anyone wanting to grow their brand using short form content. Whether you're just starting out or looking to sharpen your strategy, you’ll learn how to create content that actually connects
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Not at all. The course focuses on storytelling, strategy, and execution — not expensive equipment. You can apply everything with just your phone and basic tools
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While Instagram Reels is the primary focus, the strategies also apply to TikTok and YouTube Shorts. It’s all about mastering short form storytelling across any platform.
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Once you purchase the course, you get lifetime access — including any future updates or added modules.
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Yes — the course is built around real, proven tactics I’ve used to grow my own Instagram to over 350K followers. You’ll learn how to create consistent, effective content that builds an engaged audience over time.
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Inside the course, I teach you how to generate endless content ideas — even if you think you’re not creative. You'll get frameworks that take the guesswork out of content creation.